On Tuesday Public Safety Minister Vic Toews joined the RCMP and Crime Stoppers to announce the “Blue Blindfold” campaign to fight human trafficking. The campaign aims to increase the public’s understanding of what trafficking is and how people can identify suspicious activity. It allows for people to come forward anonymously to Crime Stoppers and report what they have experienced or seen. The campaign is using newspaper, TV, and radio ads to educate the public.
Why the name Blue Blindfold? Because we must stop closing our eyes to the injustice going on around us. The idea came from Britain’s similar campaign which was launched in 2007.
Author Benjamin Perrin shares some of his thoughts on the campaign and on human trafficking in Canada in an interview with CBC. In his words, Blue Blindfold is filling in some gaps but a national action plan is necessary if Canada is serious about ending modern day slavery.
For more on the Blue Blindfold campaign, you can check out:
- Tories Target Human Trafficking in Campaign CBC News
- Blue Blindfold Campaign Launched by Federal Government and Crime Stoppers SUN Media
- Critics Say Campaign to Fight Human Trafficking Falls Short PostMedia News
- Blue Blindfold UK
- Crime Stoppers Canada (1800 222 8477)
Keep your eyes and ears open for the ads – and more importantly- for victims of trafficking.