Meet Ateba Crocker, the creator of a social enterprise called Shoe Revolt. The mission of the company is to use the profit from the purchase of new and donated shoes to financially support anti-trafficking initiatives to eradicate human trafficking and sexual exploitation. Shoe Revolt operates by requesting companies and celebrities for shoe donations – Sarah Jessica Parker is among those who have donated their footwear.
Ateba explains that as frustrating as it is for ‘shoeistas’ to break a heel on their favourite pair of shoes, she wants them to feel 200% more anger when they hear about the injustice experienced by girls and women.
Shoe Revolt profits will address sexual exploitation in three ways.
- Housing: 75% of women walk into prostitution because they are homeless. Shoe Revolt’s mission is to financially sustain current shelters and help build more.
- Decriminalize the Victim: Shoe Revolt seeks to offer scholarships to victims so that they can pursue higher education.
- Healing: Shoe Revolt supports holistic approaches that deal with childhood trauma, neglect, sexual and verbal abuse, domestic violence, and poverty.
Why is Ateba so passionate about this cause? Because she has a story of her own. At the age of 9, her father began to abuse her verbally and sexually, telling her she looked like a prostitute. A few years later she found herself working for an escort agency. Eventually however, she began to feel like an animal – like prostitution was tearing the life and spirit out of her. She left the sex trade and is now a wife, mother, and college professor. Her heart goes out to children and women who suffer from commercial sexual exploitation and trafficking.